07 | Onboarding: B2B Website SEO and Blogging Essentials

Questions Answered:

1. Why is local and referral-focused SEO more effective for B2B?

2. How do reviews, case studies, and testimonials build trust with prospective clients?

3. In what ways can blogging elevate a B2B brand’s authority and thought leadership?

4. How do social media and email tie into driving traffic to blog posts?

5. Why is regular, long-form content so essential for successful B2B marketing?

Key Takeaways:

• Referrals are the primary driver for many B2B businesses—so SEO tactics should prioritize local trust signals.

• Authentically showcasing customer experiences builds credibility faster than broad keyword targeting.

• Blogs enable you to share real-world case studies, expert insights, and executive thought leadership.

• Distributing blog content via email and social media amplifies your reach and sparks discussions.

• A well-maintained site with solid content is a living record of your team’s expertise and achievements.

What’s Covered:

• B2B vs. E-commerce SEO: Why they differ and how to tailor your strategy accordingly.

• Local Credibility Tactics: Integrating testimonials, reviews, and case studies effectively.

• Blogging for In-Depth Content: Demonstrating value through long-form articles and thought leadership.

• Reinforcing Trust and Expertise: How blogs, case studies, and partnerships elevate your brand.

• Content Distribution Methods: Using email marketing and social media to drive traffic to blog posts.

• SEO as Part of a Bigger Picture: Tying online visibility into referral networks and word-of-mouth.

• Practical Steps for B2B Websites: Key pages, content types, and updates needed to stay relevant.