INPUT

Start with a hot industry headline. In this case, a Seeking Alpha article about Michael Burry shorting AI. Acting as an AI-focused consulting firm, you quickly turn this breaking news into strategic brand positioning.

• Add the article URL to an Industry Fingerprint Profile
• Filter for relevance and extract persuasive data points
• Connect your own product or service that challenges the headline
• Define your creative angle—like a counter-opinion
• Build an Overlay to combine all of the above

This Overlay becomes your campaign nucleus—built from your POV, anchored in your services, and fueled by real-time intel.

➡️ Also try this with alternate inputs:
Analyst memos, competitor announcements, government hearings, SEC filings, LinkedIn posts, or viral industry debates. Anything your audience is already talking about—but you’re uniquely positioned to address.

OUTPUT

Turn your response into a full-fledged, multichannel thought leadership campaign—positioning your firm with authority and agility.

• Send a newsletter directly to your investors or client list
• Publish a web article on your site to capture SEO and trust
• Promote across all major social channels with custom-tailored messaging
• Optionally, push out a LinkedIn carousel or blog series to extend the moment

All outputs are auto-structured with on-brand formatting, pulling from the original headline, your counter-position, and any supporting profiles or products.

➡️ Also works well for:
Responding to major layoffs in your industry, reacting to new funding rounds, commenting on regulatory shifts, or highlighting industry risk trends from an insider POV.