02 | Onboarding: Building Your Baseline ProMode AI Model
AI isn’t a mind reader—it needs the same clarity and direction as any new employee.
Knowledge | Onboarding
Questions Answered:
Why do we need to provide extensive documentation for AI to work effectively?
How does ProMode determine and refine a company’s brand voice?
What is the ideal breakdown for social content categories?
Can we quickly adjust the model if the tone or visuals don’t match our vision?
What role does competitor analysis play in shaping a unique brand identity?
Key Takeaways:
AI isn’t a mind reader—it needs the same clarity and direction as any new employee.
ProMode analyzes your existing brand communications to craft a custom voice.
Knowing your audience’s pain points is critical to relevant, engaging messaging.
A structured content mix—brand awareness, status updates, and campaigns—keeps social channels fresh.
You can easily fine-tune your AI model by sending updated materials and feedback.
What’s Covered:
How ProMode uses your brand’s documentation to “train” the AI.
The process of establishing a brand voice from current social and web content.
Research methods for identifying your audience’s real challenges and interests.
Connecting your products/services with audience pain points for compelling content.
Ensuring brand differentiation through competitive analysis.
Balancing social posts: 50% brand awareness, 35% status updates, and 10-15% campaigns.
Simple ways to adjust brand voice or images when they don’t feel authentic.
