03 | Onboarding: B2B Social Media Strategy
How social acts as a subtle “flanking strategy” that supports other sales touchpoints.
Knowledge | Onboarding
Questions Answered:
What makes social media essential for B2B, given longer deal cycles?
How does B2B social media budgeting differ from e-commerce or B2C?
Why is a neglected social profile worse than no profile at all?
How can different roles within a B2B organization use social media effectively?
What is the primary goal of B2B social media if not direct sales?
Key Takeaways:
B2B social media is about sustained relationship-building, not instant conversions.
Maintaining an active, professional profile is crucial for credibility.
Budget expectations for B2B are lower than in direct-to-consumer marketing.
Social media can support various departments—HR, Sales, Executive Leadership.
The focus is on subtle, consistent visibility to remain top of mind over time.
What’s Covered:
The distinction between B2B social media strategies and those for e-commerce/B2C.
Why long sales cycles make social media a vital but understated marketing channel.
Best practices for creating a professional and consistent social media presence.
Appropriate budget allocations for B2B social media efforts.
Leveraging social channels for recruitment, internal celebrations, and more.
The importance of regularly updating your profiles to avoid diminishing brand credibility.
How social media supports other referral and sales touchpoints in B2B.
