05 | Onboarding: Elevating Your B2B Outreach with Email Marketing
Newsletters provide a more direct, personal channel for building trust over time.
Knowledge | Onboarding
Questions Answered:
Why is email marketing still relevant for B2B in conjunction with social media?
How do regular newsletters keep a brand top-of-mind for longer sales cycles?
What benefits come from using the same branding and messaging across both channels?
Why are clear, actionable CTAs essential in B2B email campaigns?
How does email marketing amplify the efforts of B2B sales teams?
Key Takeaways:
Email marketing and social media work together to reinforce brand awareness.
Newsletters let you highlight achievements, share insights, and invite contacts to events.
Consistency in branding and visuals across platforms increases the impact of your message.
A direct call to action simplifies the path to engagement and follow-ups.
Properly executed email campaigns support long-term relationship-building and sales.
What’s Covered:
Understanding the complementary roles of email marketing and social media for B2B.
Proven ways newsletters can showcase your expertise and prompt conversations.
The importance of brand consistency for higher recall among prospects.
How an effective email strategy aligns with your overall marketing funnel.
Tips for crafting clear CTAs that drive immediate action.
Methods for tying together social engagement data with email follow-ups.
Real-world impact: How email can strengthen existing sales and referral processes.
